I consider editing your photos is nearly essential nowadays. While a photo may not require any edits, it is still a good idea to give your photos a touch-up. Adding minor bumps in brightness or contrast can drastically enhance your photo. Edits can create a unique style to distinguish you from most other photographers. Your new unique style might be the catalyst for attracting clients to your business.
I tend to work with object-oriented photography, which has the object or person as the center focus. My philosophy behind photo edits is to use your skills in editing to draw a focus point on the object you are attempting to show. Having the ability to create a unique editing style and drawing a focus point allows you to use your skills to help market products, and creates a stunning photo. Running your photos through an editor such as Adobe Camera Raw can be a quick and easy process for editing your photos. You can read more about my editing process in this article.
The examples above show the before and after results from the editing process. A simple increase in contrast, clarity, black and whites, highlights, and saturation transformed the blank photo into a vibrant and stunning photo. The clarity filter combined with the contrast darken and sharpen the photo, drawing more attention to the center point and smoothing out the background bokeh. The vibrancy filter adds a happier vibe to the photo and makes nature pop more. In addition, if the photo is not going to be used, editing just makes a good photo even better. You can turn a dull and gray photo into a warm and vibrant portrait. With a small time investment, you can turn design your own efficient process. Having that process will make editing photos easier!